Inside the ITA
Jim Daggett is co-founder and executive director of the Insurance
Technology Association and serves as publisher of ITA Pro
magazine. Periodically, he checks in with the ITA membership through
the magazine to update members on the direction the ITA plans
to take. As the ITA begins its second full year of operation, Daggett answers questions on the big event taking place in April, ITA
LIVE, and some of the changes that will take place this year.
ITA LIVE will take place in two months. What do
you hope to accomplish in the first year for this
Daggett: We hope to establish a community for this specialized
sector of the industry that embraces the ITA’s mission statement.
There is a tremendous value for our membership to gain from
networking, sharing knowledge, and collaborating with their peers.
Which session of ITA LIVE do you feel will pro-
vide the most excitement for the insurers who
will attend the event and why?
Daggett: I believe all of the sessions will be exciting and will
offer great value for our attendees. We have worked hard to
find great speakers and we have also asked the ITA Advisory
Board to provide their insight on the topics we are covering.
The sessions will help our attendees to stay current on trending
technology topics and also gain insight on the business aspect of
their company. The CEO panel discussion will certainly help to
Some of the ITA’s strategies fly in the face of
what is considered conventional wisdom—
starting a live event, continuing with a print
edition—why are these things right for the ITA?
Daggett: I tend to pay more attention to what our audience
and the ITA Advisory Board are telling us over conventional
wisdom any day of the week. There is nothing more valuable
than a personal connection. We believe we need to have a live
platform in order to provide our membership with opportunities to network in person and establish a rapport with each
other. As for the print magazine, we offer our membership the
choice to have the magazine delivered in the format of their
preference. It is interesting to find slightly more than 50 percent
of our audience still would like to receive a print magazine.
You have started an awards program as well.
What is the purpose
of the ITA Bridge
Daggett: The ITA would
like to recognize and celebrate successful insurance
IT and business partnerships within an organization. Without a strong
the two it is unlikely the
technology will achieve
the business goals. This is
another concept and idea
that is the result of a collaborative discussion with
the ITA Advisory Board.
Explain why you
expanded the edito-
rial calendar for ITA Pro from six issues in 2014
to eight issues in 2015?
Daggett: We have increased the frequency of the magazine for
several reasons. One of the most important is to keep the ITA audience informed with critical information and have the ability to
cover even more topics in 2015. The magazine gained attention in
our first year of business in 2014 and the analytics show from the
digital side that the ITA audience is reading and sharing the content. The numbers speak volumes about the value of the content.
Online, you have expanded the ITA Pro Buyers’
Guide. What does such a product offer insurance carriers and technology solution providers? What are some of the new features for the
Daggett: The Online ITA PRO Buyers’ Guide is designed
to not only be a reference tool to find technology solution
providers that serve the insurance industry but also to learn
more about the vendors and find valuable and thought-provok-ing content to help insurers navigate the vendor marketplace.
Some of the new and enhanced features will provide insurers
with additional tools for their vendor search. The new features
are designed to be user friendly and help our audience obtain
specific content related to working with vendors. ITA
Major Opportunities for Year Two
ITA LIVE will be the keystone event for the Insurance Technology Association
in 2015, but that’s not the only new thing coming.