Like many insurers, Iowa-based
GuideOne Insurance was saddled
with a legacy platform for claims,
policy, and billing that was over
30-years-old. So in 2013, GuideOne began a transformation its
leaders feel will allow the carrier to
profitably grow the business over
the next few decades.
GuideOne went live with a
new claims system for its workers’ comp business in 2013 and
followed in 2014 with its material
damage and property claims. Today,
GuideOne is in the process of replacing both policy systems for
its personal and commercial lines books of business.
“When we say ‘go live.’ that means the system works from
front to back and is integrated with the downstream systems for
finance, billing, and claims,” says Doug Cretsinger, senior vice
president, business transformation, and CIO for GuideOne.
“We had around 40 interfaces that had to work with the new
GuideOne is a P&C carrier with about $600 million in di-
rect written premium. Over 80 percent of that figure is written
on commercial lines with the rest in personal lines. GuideOne
began as a personal lines carrier and evolved to where today
it writes coverage primarily for the
church market, senior living commu-
nity market, and the education market.
GuideOne looks to expand to
a non-profit niche, according to
Cretsinger, and has identified 120
classes of non-profit areas the company is qualified to serve.
“Our vision is to be the leader
in faithfully serving the ministry,
Two key strategies were used by GuideOne to reduce risk
and maximize value. First, the insurer conquered the integra-
tion issues before it rolled out to additional states. The second
key was to take a greenfield approach with the new system
being used strictly for new business.
“It’s a new product for auto, home, and umbrella so we are
not going into this with an old product,” says Cretsinger. “When
we went into Missouri we offered three new auto products. The
economy product for those early in life and to protect a limited
value of assets. The value product serves higher coverage needs
for those who have accumulated some assets. The premier
product is for folks with a lot more assets.”
GuideOne went live with the commercial lines policy system
A Vision for the Future
After beginning life as a personal lines carrier, GuideOne hopes to rebuild
that side of the business thanks to a new platform.
“This is a trifecta—business
leadership with the carrier,
leadership, and the delivery
expertise that comes from a SI
Doug Cretsinger, GuideOne Insurance